The Effect of Organizational Culture Dimensions on the Internal Service Quality for Internal Customers in Benghazi Children’s Hospital.

Authors

  • Dr. Mariam M. Hassan Khaled
  • .Dr. Faisal S. El Kikhia
  • Seror Abdulkareem Abdullatif

DOI:

https://doi.org/10.37376/deb.v40i2.3779

Keywords:

Organizational Cult-ure,, Internal Marketing, , Internal Service Quality, , Internal Custo-mers, , Benghazi Children Hos-pital.

Abstract

This study aimed to test the effect of organizational culture dimensions on the internal serv-ice quality for internal Cust-omers in Benghazi Children’s Hospital, and to find out which dimensions have the greatest im-pact. It also aimed to identify the differences of Customers views about study variables (organizat-ional culture, internal service quality) according to demograp-hic variables (gender, age group, academic qualification, years of experience, current job). To ac-hieve this goal, a survey que-stionnaire was used, through a stratified sample of (278) ind-ividual clients.    A set of appropriate statistical methods were used test hypo-thesis. The results of the study indicated that there is a positive significant impact of organizat-ional culture on internal service quality. The results also revealed  that the supportive culture in the organizational environment has the strongest influence on int-ernal service quality, and the study also found that there were there was no difference in opi-nions between sample units for the study variables (organizati-onal culture and internal service quality) according to demograp-hic variables (gender, Age gro-up, academic qualification, years of experience, current job). Ba-sed on the results, the study introduced recommendations th-at may contribute to benefit from the organizational culture in enhancing the level of internal service quality.

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Author Biographies

Dr. Mariam M. Hassan Khaled

, Lecturer, Marketing Dept, Faculty of Economics, University of Benghazi.

.Dr. Faisal S. El Kikhia

Associated Prof, Marketing Dept, Faculty of Economics, University of Benghazi.

Seror Abdulkareem Abdullatif

Assistant Lecturer, Finance and Islamic Banking Dept,  Imam Aadhum University - College- Iraq/ Baghdad.

Published

2021-10-02

How to Cite

خالد د. م. م. ح. . ., الكيخيا د. ف. س., & عبد اللطيف أ. س. ع. ا. . (2021). The Effect of Organizational Culture Dimensions on the Internal Service Quality for Internal Customers in Benghazi Children’s Hospital. Dirasat in Economics and Business, 40(2). https://doi.org/10.37376/deb.v40i2.3779

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Articles