Effectiveness of Online Advertisements to stimulate purchasing desire of Libyan Consumer

Abstract

This research aims to determine the role played by online advertising in stimulating the consumers' desire to purchase. This research used the inductive approach to describe the question from its sources, references and books in light of theory. Along with collected information from sources, references and scientific books in this area and on this issue, the researcher also relied on interviews with a number of specialists in this field. The results showed that online advertising has a role in influencing the consumers' decision to buy in general. In addition, the incentives of online advertising are important in increasing the consumer's desire to purchase. Based on the findings of current research, a number of recommendations are presented that will undoubtedly enrich future scientific research in this field.