مدى توافر مقومات استخدام بطاقة الأداء المتوازن في المصارف التجارية الليبية "دراسة حالة بفروع مصرف التجاري الوطني"

Abstract

The study examined the availability of the elements for using the balanced scorecard in Libyan commercial banks, “a case study in the branches of the National Commercial Bank.” The study aimed to introduce the dimensions of the balanced scorecard and the extent of application of the four dimensions (the financial dimension, the customer dimension, the internal operations dimension, and the learning and growth dimension) in Libyan commercial banks. The study used the inductive approach to list previous studies, as well as the inductive approach. It also used the statistical program Spss to analyze the data, where 100 questionnaires were distributed, and 94 questionnaires were analyzable. The study reached several results, the most notable of which is that the financial dimension is available, and so is the number of customers in the National Commercial Bank, while it is not. The internal operations dimension is available, but the learning and growth dimension is not available at the National Commercial Bank. The study recommended the need to work to increase the provision of the financial dimension, the need to work to increase the provision of the customer dimension, the necessity of providing the internal operations dimension, and the necessity of providing the learning and growth dimension in the National Commercial Bank.