Evaluating The professional performance of public relations

practitioners in Libyan public health sector

Abstract

This study sought to evaluate the reality of public relations at the Benghazi Medical Center by identifying the programs and activities presented to the center’s internal public, and determining the communication means that are used to communicate with target masses, The study is classified under descriptive studies, which are considered the most widely used in the field of media studies, while the study population consisted of all public relations practitioners, numbering (24), and relied on the questionnaire as a tool for collecting the data.

the results showed that the performance of public relations craft at Benghazi Medical Center is characterized by deficiencies and ineffective activities and programs that are provided to its audiences, it did not conduct research and studies, as well as neglected complaints and suggestions that were submitted by the internal public, and did not work to bridge the gap between those audiences and top management.