The Employment of Networks in Public Relation Programs in Commercial Banks "A survey of practice methods on department managers and heads of departments in the city of Benghazi

Abstract

This study aimed to how tow to employ Social networks in public relation programs in Libyan banks, and to identify The trend of those in charge of employing social network in achieving public relations programs, in addition to knowing The factors affecting the Employment of Social networking applications to achieve public relation programs in Libyan banks, unified theory framework for acceptance and use of technology in his Study.

The researcher used The Survey methodology as one of The most appropriate

Scientific Methods Suitable for descriptive studies, by applying a Survey of practice methods on department managers and heads of departments in Libyan banks in the city of Benghazi about their employment of social networking applications, the study niched a set of results, most notably: - Social networks occupied the forefront of the communication means for achieving public relations programs in commercial banks, with a rate of (35.4%) and that the Facebook application came at the forefront of the Communication means for achieving public relation programs with approval rate of (82%) with an arith metic average of (2.73). - The Study confirmed That the influencing factors (expected performance, expected effort, Social impact, available facilities) have contributed to the achievement of behavioral intention in high expected performance: