The role of media directed at children in promoting and strengthening moral values Field- analytical study

Abstract

The research is based on the perspective of media education as a social need and a societal necessity that has become urgent to activate the role of the media in Arab societies that seek moral values ​​in compliance with the teachings of religion. It aims to know the role of children's media in promoting beautiful and virtuous values, considering the child as the pillar of society, through studying the existing reality (present) and extrapolating the data of this reality.

 Behind this goal, the importance of the research appears in trying to contribute to developing a general strategy for preparing media content directed at the child. The research proceeds according to the qualitative approach that discusses the existing research problem with further analysis using multiple methods and tools in collecting information to find a deeper philosophy for the subject that enables those responsible for this media to achieve quality in the intended media content.